Trade Show Magician
Harrison Carroll

For over thirty years ,Harrison Carroll provided the exhibitor with a proven solution for  maximizing their tradeshow goals. He was a solid professional who turned aisle-walkers into potential customers. Considered one of the premier talents in the industry, he'd get you noticed on the hectic tradeshow floor.


Harrison...There's No Comparison!


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The term "Trade Show Magician" was coined by Harrison in he mid 1980's as a way to distinguish a business professional, who uses magic to assure a productive tradeshow exhibit, from a run-of-the, jack-of-all-trades magician.
Harrison brings you a marketing degree and nearly 30 years experience working exclusively in the tradeshow industry.
People will remember you because Harrison is about YOU.


Trade Show Magician, Harrison Carroll, has worked trade shows in every major industry. Just look at the images below and you'll see that he's been around the trade show industry a long time.. Since 1982 he has been attracting crowds and delivering leads for corporations of all sizes -- small, large, and multinational giants.. Harrison understands what it takes to make your tradeshow exhibit successful.

First Trade Show
Mortgage Bankers 1982

Trade Show Tam
Electronic Ceramics 1984

ITT Trade Show

Fluid Power Show 1988

NAB Trade Show
NAB 1992

Xerox Trade Show
Xplor Show 1996

Interop 2002

Fab Tech 2004

AAFP 2006

World Petroleum Trade Show
World Petroleum 2008



If you want a seasoned Trade Show Veteran, who understands the complexities and psychology of the trade show floor, you want Harrison Carroll.

Harrison understands and penetrates the psychological barriers of a trade show audience. He understands that each industry requires a different approach to its unique mindset. He understands the characteristics of sight-lines, ambient noise, clutter, traffic flow, and all the variable intangibles that can make or break your return on investment.

Over twenty five years ago, Harrison originated the term "Trade Show Magician," to better describe the boothmanship skill-set mandatory to meet the demands of the trade show exhibitor. What is a trade show magician? It is a magician who specializes in maximizing the awareness of a company and its products, on the trade show floor. A trade show magician is not a birthday party magician, restaurant magician, or jack of all trades corporate magician. Rather, he is, or should be, a highly skilled communicator with an understanding of business, who uses magic as a vehicle to achieve explicit predetermined objectives. You shouldn't settle for anything less when your investment is on the line.

Magicians new to the market have adopted Harrison's techniques, advertising, and magical effects into their own programs. Why? Because they know Harrison's ideas are effective. In 1996, if you typed Trade Show Magician into a browser, only one name came up – Harrison Carroll.

View a complete list of Harrison's trade show experience

Harrison Carroll - MUM Magazine

Harrison is officially Retired
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